UNKNWN’s first private label collection lookbook features LeBron James as the face of the company. The basketball great was the face of the inaugural private label collection from UNKNWN, a fashion and lifestyle brand.

A variety of streetwear and athleisure items that fuse athletic and modern styles are included in the collection. LeBron James, who is well-known not just for his basketball skills but also for his cutting-edge sense of style, was a natural choice to model the new collection.

In the lookbook, LeBron is shown modeling many items from the collection, demonstrating the label’s dedication to providing both fashionable and practical products. Those who like trendy streetwear and athletic-inspired pieces will probably enjoy UNKNWN’s private label range.

LeBron James has become a fashion icon for his frequent appearances at major events and on the red carpet. Fans and industry insiders alike may look forward to the debut of this intriguing collection thanks to his partnership with UNKNWN.