One of the NBA’s most endearing superstars, Nikola Jokic exhibits this quality both on and off the court. The two-time MVP has modified his wardrobe to better match the sophistication with which he plays each night.

The Denver Nuggets center is praised for his outstanding performances as well as his contributions to fashion. Jokic’s current guiding principle appears to be to dress well, to feel good, and to play well.

“Now I’m 27-28 years old, maybe I wanted to look more serious.” Jokic admitted with his 28th birthday approaching.

The way of dressing as a brand

This has numerous advantages, not the least of which being that a well-trained and self-sufficient individual feels better—at least, that is what the 27-year-old center notes.

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Although we shouldn’t judge a book by its cover, sometimes it happens that we make prejudices exclusively related to appearance. And Jokic wants to make his appearance more representative and recognizable.

“People perceive you differently, people approach you differently. At the end of the day, maybe a more serious sponsorship contract will come, just because of your appearance and just because you look professional and represent yourself in the right way. I think it’s a nice change in my life.” Jokic stated in his interview with Arena Sport TV

“The way you come to the game helps both with the brand and with you, especially since I have already won the award (MVP) twice.”

Dress for success

The Joker takes the famous saying “Dress for success” very seriously. And this is shown by the fact that he recently reflected on the style of clothing of most players in today’s league. Jokic claims that the players are dressed inappropriately and that his style represents that he came to work no different from a “regular” job. This level of seriousness and professionalism is also felt in how he plays.