On Wednesday, it wаs reveаled thаt De’ааrоn Fоx оf the Sаcrаmentо Kings wоuld be Curry Brаnd’s first signаture аthlete. Steph Curry, stаr оf the Gоlden Stаte Wаrriоrs, respоnded tо the plаy by tweeting, “SPLаSH!!!! The mission continues from the yeаr 2020 when we left till now. оne mоre bаby step tоwаrds Fоrever Chаnging the Rules! “Welcоme tо the Curry Brаnd fаmily!” we say to @swipаthefоx. Get аfter it, folks!

It’s a huge deal that Pacific Division rivals Curry and Fox are teaming up off the court to start on a new journey. while their on-court rivalry, Curry and Fox are mutual admirers and have become friends and comrades while playing for opposing teams.

There are few larger names in sports than Curry, making him a natural spokesperson for the newly formed Curry Brand. It would be exciting to watch if additional talents, like Fox, decide to sign with Curry Brand as they expand their roster. The announcement came immediately before Golden State’s game against the Kings on Friday, setting up a rematch between Curry and Fox from the first round of the Western Conference Playoffs last season.

Of course, Curry will be aiming to capture another win against Fox and the Kings on Friday after sending them packing in seven games last season.

Warriors star Stephen Curry’s wonderful message to De’Aaron Fox after Kings standout joins Curry Brand

Stephen Curry, star of the Golden State Warriors, and Under Armour have signed Sacramento Kings guard De’Aaron Fox as their first player endorsement. Curry resorted to social media to share his joy at Fox accepting an endorsement deal with his company.

On his X (previously Twitter) account, the Warriors legend hailed the Kings superstar, who has been wearing Curry sneakers for quite some time.

“SPLASH!!!! The mission has continued from our debut in 2020 to the present. Curry commented in the thread. More Steps Towards Permanently Changing the Rules! I’m thrilled to have you as part of the Curry Brand family, @swipathefox. Guys, get to work!

Looking back, it’s evident that Fox was leaving messages about the nature of the relationship through his footwear selections. While Fox is no stranger to Warriors clothing, Complex reports that in thea Kings’ season-opening 130-114 success against the Utah Jazz, the teenage point guard wore a pair of the Curry 2 Low FloTro.

Fox is coming off his biggest season yet after averaging 25 points, six assists, and four rebounds per game for the Kings last year and helped them advance to the playoffs’ first round. Despite having a 2-0 series lead early on, the Kings finally fell to Curry and the Warriors in seven games.

After falling to the Los Angeles Lakers in the semis, Curry and the rest of the Warriors will attempt again for a crack at the NBA championship. Curry and Fox will both be wearing Under Armour apparel to promote the Curry Brand.