Prodigious sportsmen seldom reach such heights. Jimmy Butler, who is 31 years old, is a formidable player in the NBA. Among its brand ambassadors are other elite athletes, and TAG Heuer is pleased to welcome this exceptional athlete.

Jimmy Butler is an NBA player for the Miami Heat. Butler played his debut season in Miami in 2019 and led the Heat to the 2020 NBA Finals. The Chicago Bulls selected Butler 30th overall in the 2011 NBA Draft, and he won the Most Improved Player title in 2015. In Rio de Janeiro in 2016, Jimmy’s US men’s basketball team took home a gold medal. Jimmy Buckets, as Butler was also known, was an NBA All-Star five times, an All-NBA selection three times, and an All-Defensive selection four times.

Aside from the court, Butler is a philanthropist, watch enthusiast, and style icon. Butler collaborates with the Boys and Girls Clubs of America on a number of children’s charities in Miami and Chicago.

For the duration of the season and beyond, TAG Heuer is thrilled to support its new ambassador. Butler is a living example of the brand’s commitment, effectiveness, mental toughness, and accuracy. He inevitably ends up endorsing the brand. There isn’t a better illustration of TAG Heuer’s motto, “Don’t crack under pressure.” Butler is a fierce competitor and fighter, and his talent, intelligence, and focus greatly expand his toolkit.

Jimmy Butler is a wonderful addition to TAG Heuer. His passion for athletics and his drive for greatness made him stand out. Benjamin Beaufils, General Manager of TAG Heuer North America, stated, “Jammy is an inspiration as a terrific player and vibrant personality. We are thrilled to support him this season and beyond with the Miami Heat.”

Jimmy Butler: “I’m overjoyed to be joining the TAG Heuer ambassador program. I wholeheartedly agree with the brand’s values of action, accuracy, and quality. I’m committed to following these principles in both my daily life and all of my matches. As everyone is aware, I also adore watches. Working for a company that is renowned for its history and spirit of innovation excites me.

Basketball and TAG Heuer: a winning combination

Jimmy Butler becomes part of the courageous and gifted TAG Heuer generation. Since 1860, TAG Heuer has upheld the values of mental toughness and passion—qualities necessary for winning a trophy. With its innovations, the brand aims to measure sporting performance precisely. Basketball is a national favorite, thus it makes sense that this company’s history includes basketball. TAG Heuer is associated with the world’s most intense and spectacular athletic events, paying tribute to time champions who push themselves to the limit, accomplish the seemingly impossible, and never falter under duress.