This week, Anthony Davis might be adding a new line to his resume.
The six-time NBA All-Star is showing his creative and design abilities with a unique relationship that has resulted in a signature sneaker inspired by potato chips. He has been making headlines since Saturday after it was announced that he was traded by the New Orleans Pelicans to the Los Angeles Lakers.
Today, Davis was present at the NBA Store in New York to announce his new partnership with Ruffles, a Frito-Lay chip brand, and to introduce The Ruffles Ridge Tops, a line of shoes created by bespoke shoemaker The Shoe Surgeon.
.
The Shoe Surgeon created the Ruffles Ridge Tops with artistic assistance from NBA player Anthony Davis.PUBLICITY OF BRAND.Dubbed the first-ever “Chip Deal,” Davis, sponsored by Nike and providing “creative design input,” is taking a major step into the shoe industry for the first time with this cooperation. Additionally, he has already learned a few surprising things.”You can’t put that on a shoe,” they say when something doesn’t work as planned, as Davis explained to FN. “Sometimes you have all these crazy ideas and you want to just throw it on a shoe.” “I wouldn’t characterize it as frustrating, but the most eye-opening aspect of it was realizing, ‘Man, I can’t do that?'” Ultimately, we managed to identify a few solutions and reduce some heat.The blue and orange hues of the original Ruffles bag are reflected in each handmade Ruffles Ridge Tops sneaker, which also includes adjustable shoelaces that were inspired by the hues of different Ruffles flavors. The experience of opening a Ruffles bag and the silhouette of the ridged chip are referenced by a secret compartment near the shoe’s heel that has a silver lining and ribbed accent. Similar to the ingredients list on most food goods, “Shoetrition Facts” describing the shoe’s material and intangible components are printed on the tongue.
NBA player Anthony Davis provided creative input for The Shoe Surgeon’s design of the Ruffles Ridge Tops.BRAND’S COURTESY.In his seven years as a professional basketball player, Davis—who was selected in the 2012 NBA draft following a legendary career at the University of Kentucky—said that his sense of style has “evolved tremendously.””I was basically wearing sweat suits when I first started here right out of college. After that, he told FN, “I started getting invited to all these fancy events, so I felt like I needed suits and more sophisticated, grown-up stuff.” “I started creating that look, and as time went on, it improved even more.”The athlete’s “favorite Nike silhouette,” the “Dunk High,” is adorned with a limited-edition Ruffles collaboration by Davis.
The Shoe Surgeon created the Ruffles Ridge Tops with artistic assistance from NBA player Anthony Davis. PUBLICITY OF BRAND.”I adore donning Nike sneakers.” I’ve had it ingrained in me my entire life,” Davis remarked. “During my entire playing career, I have only worn one pair of shoes.” It seemed right, that’s all.Customers who buy a bag of Ruffles and enter the on-pack code will be entered to win fashion and sports products every day from June 24 to August 4. The grand prize is a pair of sneakers designed by Ruffles and Davis.
