Even though he isn’t a runner, Stephen Curry runs. 

During the regular season alone, the three-time NBA champion and two-time league MVP clocks over 2.5 miles each game, which is roughly eight marathons. The cumulative mileage from preseason, during, and after season training, as well as from offseason exercises, is incalculable.  

In light of this, it seemed inevitable that Under Armour and Curry would team up to create a high-quality running shoe: the Curry Flow Go. Designed to be worn throughout long periods of training, these shoes are as lightweight and performance-oriented as the basketball shoe Curry Flow 9. 

The VP of Curry Brand, Ryan Drew, stated, “When Stephen isn’t on the court, he trains in running products.” I quote. So he had the brilliant idea of creating a Curry Brand running shoe that shared the same traits and aesthetic as his other offerings. 

The Curry Flow Go commands attention with its powerful and aerodynamic design. It wasn’t long after Curry stepped foot in the shoe that he fell head over heels for it. 

“As soon as he got a sample, he used it,” remarks Steve Segears, senior merchant for global merchandising at Under Armour. The sneaker won’t be released for another eight to nine months. I almost called him and told him that. On the other hand, that gut reaction and passion for it are quite impossible to control. 

The aesthetic objective of footwear designer Ed Wallace included inducing that “put them on now” sensation. Making the sneaker appear swift was the second component. Wallace explains that he aimed to make the object faster by using aerodynamic forms and textures. “That was significant—even when you observe the outline, simply giving the impression of speed.” 

The eventual goal was to create a shoe that matched Curry’s natural gait. Curry uses his eponymous basketball sneaker, which has Under Armour’s Flow traction technology, to make quick, multi-directional cuts and escape opponents. Curry, who is vying for the NBA 3-point record, gushed about the traction of Flow, saying that Under Armour’s revolutionary technology has “absolutely made an impact on my ability to get through an NBA season.” 

With that goal in mind, the Curry Flow Go running shoe has a slightly modified UA Flow midsole—which offers the same level of comfort and grip as the technology found in the Curry Flow 9 basketball shoe—to optimize running performance.  

Given Curry’s prior faith in UA’s Flow technology, the design team at Under Armour zeroed in on the top portion of the shoe for aesthetic purposes.  

Flow would make the sneaker responsive and comfy, according to Wallace. From a technological perspective, the changeover was seamless. The next step was to ensure that Stephen felt a natural fit when running in the shoe.