The campaign, released with Foot Locker’s The Heart of Sneakers initiative, features Durant, Stephen Curry, Anthony Edwards, and LaMelo Ball.

Foot Locker is getting imaginative with its deals as the holidays approach.

In anticipation of the holiday shopping rush, Foot Locker has named NBA players Kevin Durant and Stephen Curry its holiday campaign faces. In connection with the debut of its new worldwide platform, The Heart of Sneakers, Foot Locker revealed its holiday lineup, which includes NBA players Anthony Edwards, LaMelo Ball, and Enisa.

The new Foot Locker platform attempts to be unique in a congested Christmas market. The Heart of Sneakers will include all brand campaigns, online and in-store experiences, community activities, and more. The Heart of Sneakers keeps sneaker enthusiasts updated on the latest releases, including Durant’s Aunt Pearl KD 16.

“Any time I get to show love to the Aunt Pearl colorway, I’m excited,” Durant said of the Foot Locker partnership. “Putting pairs in the hands of real hoopers — and being able to be a little creative with it — was at the heart of this campaign.” 

Anyone familiar with the scene knows that sneakers are a lifestyle. Foot Locker, a community leader, created The Heart of Sneakers, which is more than simply a place to buy the latest designs.

You may know Foot Locker for its renowned shop staff, not just its sneakers. Staff, known as “Stripers” for their referee-like striped shirts, will continue to operate as a “connection between sneakers and the sneaker-passionate.” They have been and will continue to be included in the new platform, which keeps sneakerheads updated on the brand’s campaigns, online and in-store experiences, community-rooted events, and more.

Foot Locker Global Chief Customer Officer Kim Waldmann remarked, “For nearly 50 years, our authentic connection to sneaker culture and our Stripers have been the magic behind Foot Locker. Through The Heart of Sneakers platform, built with our advertising agency, Preacher, we’ll continue to put our company’s DNA front and center in communities worldwide, providing an unmatched Foot Locker experience.”