Kevin Durant arrived in style at the first-ever Game Plan sports business summit in Los Angeles, which was organized by CNBC and Boardroom and sponsored by Jeep.

Boardroom is well-known as the company founded by Kevin Durant and Rich Kleiman, yet it’s far from being your average athlete-owned media company.

What began as a five-year-old ESPN chat between Rich and Kevin Durant has grown into a huge enterprise. This once-traditional business is now a digital media powerhouse with its own podcasts, shows, channels, and videos. More recently, the brand partnered with CNBC for the first-ever sports business event, Game Plan, further expanding its reach. A who’s who of Hollywood’s elite attended the summit last week in the City of Angels. The performers arrived in style thanks to Jeep, the main sponsor of the event.

Pictured arriving at the press briefing in classy Jeep Grand Wagoneers were professional tennis player Nick Kyrgios and two-time NBA champion and Boardroom co-founder Kevin Durant. When it comes to Jeep cars, the Grand Wagoneer represents the cutting edge of luxury. If a baller who is over seven feet tall can relax in the Grand Wagoneer, then you know it has first-rate comfort.