Jimmy Butler, a guard with the Miami Heat, has joined the TAG Heuer brand ambassador program.

Before joining Miami in 2019 and making it to the NBA Finals in his first season, Mr. Butler spent the first six years of his NBA career with the Chicago Bulls. He then had spells in Minnesota and Philadelphia.

He has been named to the NBA All-Defensive Team four times and the All-NBA Team three times. He has also been named to the NBA All-Star game five times.

With 6.1 million Instagram followers, the player is establishing himself off the court as an entrepreneur and influencer now that he is in his thirties.

His extravagant watch collection is another area in which he excels.

I am incredibly thrilled to become the newest ambassador for TAG Heuer. In every game and in life, I will always do my best to embody the brand’s principles of excellence, precision, and enthusiasm for action. The fact that Mr. Butler is a member of a brand with such a rich history and a pioneering spirit is the most important thing to him, and everyone knows how much he loves watches.

“We are very proud to have Jimmy Butler join the TAG Heuer family,” says Benjamin Beaufils, president of TAG Heuer North America. In the most remarkable ways, he stands out from the crowd thanks to his genuine enthusiasm for and dedication to his sport. We are privileged to be a part of Jimmy’s journey and to support him with the Miami Heat this season and beyond. He is an inspiration as an athlete and as a person.

“Around here, we say pressure makes diamonds or pressure bursts pipes,” Mr. Butler writes in TAG Heuer’s inaugural Instagram post. I’m doing all in my power to turn that pressure into a diamond. As the newest member of the Tag Heuer family of athletes that “compete to win at all costs,” I am honoured to become one of their brand ambassadors.