Rhone, which has become an essential part of men’s wardrobes since its launch seven years ago, has inked a first-of-its-kind multi-year agreement with Miami Heat Forward Jimmy Butler.

Butler will play a key role in Rhone’s “Forever Forward” objective, which entails managing community outreach projects like a summer basketball clinic for disadvantaged kids, as well as acting as an investor and business partner. Butler will also have a hand in marketing and design.

Butler will bring his creative vision to Rhone through this strategic alliance, and the two will collaborate closely to build a new vertical. Butler will also use his skills to generate innovative product partnerships. The brand’s summer 2021 campaign will be the first to include Butler.

In addition to becoming an integral part of Rhone’s hyper-local initiatives and CSR programs, Butler will also lend her voice to the company’s social channels and content platform, The Pursuit, furthering Rhone’s goal of building strong communities.

Nate Checketts, co-founder and CEO of Rhone, expressed his excitement about the brand’s first engagement with Jimmy. “We are very excited to work with him on multiple facets of the company, as we push forward in our commitment to revolutionizing the menswear space,”checketts added. Thanks to his entrepreneurial energy, rigorous work ethic, enthusiasm for the greater good, and comfortable cutting-edge aesthetic, Jimmy brings a strong perspective and is a perfect fit for Rhone.

“I’m ecstatic to be a part of Rhone, not just as an ambassador for the brand, but also as a genuine collaborator in producing purposeful, high-quality performance wear,” Butler chimed in. I am excited about the chance to accelerate the growth of an amazing company and play a passionate part in the development of Rhone.