In a desperate attempt to draw attention to the new NOCTA Basketball collection before it launches at midnight EST on November 8th, Drake, also known as The Boy, has taken to Instagram and put his friend Kevin Durant front and center. The entire collection debuted the week prior, with the release of the Nike (NYSE:NKE -0.26%) NOCTA Glide and Tech Fleece running capsule.
Given that he owns a private court at his Canadian home and regularly attends “Drake Night” at the Scotiabank Arena to support the Toronto Raptors, his hometown team, it is not surprise that Drake is an avid basketball player. In preparation for the start of the NBA season, Drake has now included his pal Kevin Durant, also known as “Easy Money Sniper” on social media, to the upcoming NOCTA Basketball collection. The ad images have a playful theme, with KD vacuuming a cash-filled room while wearing a light blue lightweight jersey, a Swarovski Velour Jacket, and basketball shorts. On the other hand, he appears to be conversing in another picture while sporting the entire basketball outfit, which includes the Engineered Knit Tight.
This collection of clothing and accessories features, among other things, outerwear, water-resistant Sideline Jackets, and a loose-fitting Warmup Jacket. It comes with all the gear a player could possibly need to complete the game. Two lightweight jerseys are coupled with the Engineered Knit Tight, Basketball Shorts, Warmup Pant, and a three-pack of NOCTA Briefs. The accessories department offers NOCTA Ball Socks, an Engineered Knit Sleeve, an SBL NOCTA Elite Basketball, and headbands and El Chico headties.
Tonight, November 8, at 12 a.m. EST, the NOCTA Basketball collection will be accessible on Nocta and SNKRS.