Stephen Curry runs a lot, despite not being a runner. Under Armour and Curry collaborated to develop a pair of quick and responsive running shoes to aid Curry in his intense training. 

The three-time NBA champion and two-time league MVP averages more than 2.5 miles per game during the regular season alone—roughly eight marathons. The total mileage from off-season workouts and training prior to, during, and following the season is immeasurable.  

Curry and Under Armour working together on a premium running shoe felt inevitable. The outcome is the Curry Flow Go, a high-performance, lightweight sneaker that complements the Curry Flow 9 basketball shoe and is ideal for training. 

According to Ryan Drew, vice president of Curry Brand, “Stephen trains in running products when he is not on the court.” He then reasoned that it would be great to have a running shoe from Curry Brand that embodied the qualities and design philosophies of his other products.

The Curry Flow Go’s strong and aerodynamic design draws notice. Curry fell deeply in love with the shoe almost immediately after he put it on. 

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According to Steve Segears, senior merchant for global merchandising at Under Armour, “he used it as soon as he got a sample.” It will take another eight or nine months for the sneaker to be introduced. I nearly gave him a call to let him know that. It is impossible to ignore that innate reaction and affection for it, though. 

Curry brand athletic footwear

Ed Wallace, a footwear designer, wanted to create pieces that people would want to wear immediately. The other was making the shoe appear quick. My goal was to create velocity through the use of aerodynamic shapes and textures, says Wallace. “Making it look fast, even just by looking at the silhouette, that was a big deal.”