In preparation for their NBA Finals matchup, the Golden State Warriors and the Boston Celtics have been bringing their A-games—and their best fashion sense—to the court.

The entrance of professional basketball players has taken on a more showy tone. The once-humdrum “tunnel walk,” during which players descend into an arena from below and ascend to the locker room, is now more of a pregame fashion display. Star point guard Stephen Curry of the Warriors has been promoting the clothing lines of up-and-coming Black designers during his public appearances.

Mr. Curry and his stylist, Sheraine Robinson, have been working with Oakland shop owner Sherri McMullen since the start of the year. In an effort to highlight Black designers who are underrepresented in the industry, he reached out to Ms. McMullen during Black History Month and asked if she could style him.

Menswear labels like as June79, Talley & Twine, and Spencer Badu were tagged in numerous of Mr. Curry’s February Instagram posts (posted under his professional account, @sc30inc). He captioned an Instagram post from his personal account on February 28 that said, “#BHMFits doesn’t stop here,” as Black History Month was coming to a close. During the postseason, he would persist in seeking out and highlighting the work of Black designers alongside Ms. McMullen and Ms. Robinson.

Finals are a fantastic platform for designers to showcase their work and participants to showcase their individual flare. At its peak, approximately thirteen million people were viewing Game 1, according to Nielsen. (Nearly fourteen million people watched Game 2 at its peak.)

The reason behind this, according to Ms. McMullen, is that “the first look is always really important.” To pay homage to Pan-Africanism, Richfresh designer Patrick Henry (aka “Fresh”) of Los Angeles created a one-of-a-kind lightweight wool suit with colorblocking of red, green, and yellow. An Instagram video featuring the suit, which was provided by the NBA and Golden State, has nearly five million views.