In game four against the Utah Jazz, Luka Dončić returned to the Dallas Mavericks lineup, and his arrival was highly exciting as he unveiled his highly awaited Jordan Luka 1 signature sneaker. Jordan Brand also disclosed all of the Slovenian superstar’s unique design elements and formally introduced his sneakers at the same time.
The Jordan designers created this model with his deceptive, off-speed style of play in mind. As a result, they engineered a low-cut shoe to go with his rapid moves on the court. The midsole is packed with a brand-new IsoPlate technology that features full-length Formula 23 performance foam. The Formula 23 foam helps with responsiveness for side-to-side motions like defensive slides and quick Euro steps, while the IsoPlate foot structure keeps wearers anchored in tightly by wrapping around the lateral forefoot area. For further support, the upper part is additionally outfitted with breathable Flightwire cable technology.
A haptic pattern on one-piece base layers changes color based on the angle at which light strikes the shoe. The tongues also bear Dončić’s distinctive emblem, and the Latin phrase “Non Desistas Non Exieris,” which means “never give up never surrender,” is written on the medial sides.
Watch for the release of these hoops sneakers in the upcoming months.
The first digital sneakers from Nike and RTFKT have reached elsewhere in the sneaker world.