NBA great and Golden State Warriors hero Steph Curry owns an incredible $1 billion business empire in addition to his own premier production company.
The Golden State Warriors legend will join the apparel brand as a partner and take on the role of president of his own Curry Brand as part of a new, long-term partnership.
After taking into consideration the annual basic salary, stock equity, royalties on signature products, and on-court incentive bonuses, the potential lifetime contract may be valued at more than $1 billion in total (Rolling Stone estimate).
A total of $75 million worth of Under Armour shares are purchased.
throughout addition to the $350 million he has already made throughout his NBA career, Curry will have earned $470 million by the end of his current contract in the 2025–2026 season.
In addition to his previous partnership with Under Armour, he has endorsement partnerships with Google, JPMorgan Chase, Rakuten, and CarMax, which have earned in millions more.
Curry’s production company, Unanimous Media, has produced books, podcasts, an ABC golf entertainment show, a multi-part documentary about NBA star Holey Moley, and more.
Curry’s deal with Under Armour appears to be the most lucrative in his career thus far by a significant margin.
Under Armour offers The Curry Brand as a substitute for Nike’s Jordan Brand.
The founder of Under Armour, Kevin Plank, said, “I could not imagine Under Armour without Stephen, or Stephen without Under Armour.”
Recruiting athletes to represent the Curry Brand will be a top goal going forward because Curry’s new partnership is meant to continue after his playing career.
Last month, Sacramento Kings point guard De’Aaron Fox became the first athlete to sign a multi-year contract with the Curry Brand.
Prominent member of the UConn women’s basketball team Azzi Fudd has a non-exclusive contract with the company.
“We intend to invest in the roster of athletes, including myself and women from various sports, who aspire to become a member of the UA and Curry Brand family,” declared Curry.
“I believe the greatest growth can occur there.”
Curry would be joining the likes of Michael Jordan, LeBron James, Magic Johnson, Tiger Woods, and other greats if he were to become a billionaire.
Another former Warriors teammate headed for the billionaire club is Kevin Durant.