LeBron James Takes Center Stage: UNKNWN’s Debut Private Label Collection Lookbook Showcases Basketball Royalty’s Signature Style

UNKNWN’s first in-house apparel line features UNKNWN co-founder LeBron James, who is demonstrating his impeccable taste in the lookbook. Featuring an accessible color palette and versatile cuts, the first UNKNWN Collection release, “001,” is a refined collection of high-quality wardrobe staples.

UNKNWN Collection 001 LeBron James Lookbook in house private label clothing line basics premium miami wynwood

As an adult line of clothing perfect for everyday use, Collection is meant to complement UNKNWN’s Hotel and Sport lines. The high-end finishing touches include Italian-made textiles and a plethora of handcrafted hardware in a striking gunmetal grey finish. The brand-free jackets, hoodies, T-shirts, overshirts, and cropped pants go well with the store’s assortment of designer items and accessories.

UNKNWN Collection 001 LeBron James Lookbook in house private label clothing line basics premium miami wynwood

While the majority of the items exude an air of casual understatement, a number of them have been meticulously enhanced with little nuances to enhance their practicality. As an example, the knitted shirt-jacket has slightly longer sleeves for a touch of irreverence, while the flannel overshirts have quilted linings and reinforced elbow patches for insulation.

Upon its December 19 launch, UNKNWN’s in-house line will be available for purchase online and at the boutique’s Wynwood and Aventura locations.

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