When King James was in Miami last Friday filming a Nike ad, his amazing body made everyone look twice.

Follow this way! LeBron James leads a happy group of bikes through the busy streets of Miami. The photos were taken for an interesting advertising campaign.

Brother Bronny is riding his cool bike and showing off his big arms.

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King James: LeBron shows off his great body while lying in the sun.

Lion: LeBron was so big that he stood out from everyone else on the set.

LeBron easily managed the huge ocean with his loyal fans by his side.

People saw LeBron easily show off his skills, and they also caught a glimpse of him running quickly on the sandy ground.

In the lead were a group of guys who, like the sports star, didn’t have their shirts on.