Ron is the tall new employee at Blaze Pizza. He is 6 feet 8 inches tall, which is very amazing. This spicy sauce fan from Michigan starts his first day on the job by admitting he knows nothing about basketball.
People who see Ron talking to him can’t help but notice how much he looks like Dwayne Wade, the star player for the Miami Heat. This is a surprising fact: Ron is used to hearing these similarities and will admit that he does so quite often. But that’s not all. People who are paying attention are quick to point out that Ron also looks a lot like the famous basketball player LeBron James. The shocking twist is that it could be because Ron is the famous basketball player LeBron James.
Ron is a friendly restaurant worker who knows a lot about pizza but not much about sports. He recently made news when he was in a video for Blaze Pizza that went viral. As a big fan of Cleveland Cavaliers player LeBron James and a spokesperson for the player, he chose to surprise customers on March 11 by pretending to work at a Blaze store in Pasadena. The video shows him following another worker around and making fun of himself by calling himself a “very large shadow” to customers.
Even though LeBron is popular, customers don’t notice him because they only see him as Ron, a hardworking and helpful employee. One customer even said he looked a lot like Dwayne Wade, who used to play for the Miami Heat, without knowing who he was.
Ron was happy to help customers and enthusiastically explained the different sauce choices at Blaze Pizza, saying that he liked the spicy sauce best. But it was clear he didn’t know much about basketball when he saw a man wearing a jumper with a basketball on it. Ron looked at another worker and asked if the pattern looked like a golf ball. The worker told him he was wrong and that it was a basketball. Ron didn’t give up and tried again. This time he wondered if the basketball official held something through the goalposts. His coworker, who was getting a little angry, told him that it was actually about football.
Ron was always committed to giving great service to Blaze Pizza guests, even though he didn’t know much about sports. This funny incident showed a different side of LeBron and reminded fans that he is more than just a great basketball player. He can also be a normal, nice restaurant worker. However, he is not your normal worker; he is LeBron James, the rising star in the NBA. As part of an interesting marketing plan, he went undercover at Pasadena, California’s Blaze Pizza.
LeBron is known for taking selfies with fans and also owns a 10% stake in Blaze, which is one of the casual eating restaurants that is growing the fastest right now.
Ron chooses to leave the store later when he’s done with his work for the day. He does, however, stop and take a selfie with some fans who are further down the queue before leaving.
Blaze is capitalizing on the rising popularity of fast-casual dining, which is a mix of fast food and sit-down restaurants that gives a standard menu but lets customers make their orders however they like.
For a long time, Subway and Chipotle have been the market leaders. Before the E. coli scare, Chipotle was the hot choice. However, Forbes says that Blaze is making its unique place in the market.
A report from November of last year said that the business was opening a new location about every five days. Its sales last year were over $105 million, which is a big jump from the $33 million it made the year before.
LeBron was one of the first people to invest in Blaze, which was started by Rick and Elise Wetzel of Wetzel’s Pretzels. His share of the company is thought to be around 10% at the moment. Besides that, he owns businesses in both Chicago and Florida.