Stephen Curry isn’t a runner, but he still runs. 

The three-time NBA champion and two-time league MVP averages more than 2.5 miles per game during the regular season alone—roughly eight marathons. The total mileage from off-season workouts and training prior to, during, and following the season is immeasurable.  

Given this, it was only a matter of time until Curry and Under Armour collaborated to produce the superior Curry Flow Go running shoe. Like the basketball sneaker Curry Flow 9, these shoes are lightweight and performance-focused, making them ideal for extended training sessions. 

“Stephen trains in running products when he’s not on the court,” said Ryan Drew, vice president of Curry Brand. I paraphrase. Thus, it dawned on him to design a running shoe under the Curry Brand that would have the same characteristics and design as his other products. 

The Curry Flow Go’s strong and aerodynamic design draws notice. Curry fell deeply in love with the shoe almost immediately after he put it on. 

According to Steve Segears, senior merchant for global merchandising at Under Armour, “as soon as he got a sample, he used it.” It will take another eight or nine months for the sneaker to be introduced. I nearly gave him a call to let him know that. But that instinctive response and the ardour for it are uncontrollably strong. 

Ed Wallace, a footwear designer, wanted his creations to make you want to “put them on now.” The second element was to make the sneaker look fast. Wallace explains that he used aerodynamic forms and textures in an effort to make the thing speedier. “Even if you look at the outline, it gives the impression of speed, so that was significant.” 

Ultimately, the aim was to design a shoe that would complement Curry’s natural motion. With Under Armour’s Flow traction technology, Curry can make rapid, multidirectional cuts and elude opponents with his basketball footwear of the same name. The NBA 3-point record-holder, Curry, expressed his excitement about Flow’s growth and claimed that Under Armour’s ground-breaking technology had “absolutely made an impact on my ability to get through an NBA season.” 

A slightly altered UA Flow midsole, which provides the same degree of comfort and grip as the technology featured in the Curry Flow 9 basketball shoe, is used in the Curry Flow Go running shoe to maximise running performance in order to achieve that goal.  

Curry’s past trust in Under Armour’s Flow technology led the design team to focus mostly on the upper part of the shoe for aesthetic reasons.  

Wallace said that flow would make the footwear more comfortable and responsive. In terms of technology, the transition went smoothly. Making sure Stephen had a comfortable fit while running in the sneaker was the next task.