When Giannis Antetokounmpo lands in Indianapolis to headline the NBA’s 73rd annual All-Star Game, the Sunday showcase game’s leading vote-getter will have yet another accolade to add to the esteemed portfolio he’s built both on- and off-court:

Starry, the Official Soft Drink of the NBA, WNBA, and G-League, has Giannis as its new face.

Starry will launch its newest campaign with Antetokounmpo during All-Star Weekend, both on the ground in Indiana, across TV airwaves for a worldwide audience, and across digital and out-of-home activations, to mark the beginning of The Greek Freak’s newest endorsement relationship.

“A lot of endorsement deals come to my table, and I try pick things that align with my brand,” Antetokounmpo told Boardroom. “I feel like I could be funny and joke around, the same way that Starry jokes around, so it aligned with my brand and we had a great day of shooting … it shows the fun side of me out there.”

Admittedly new to the lemon-lime soda game in awareness level, after re-launching as “Starry” in January, 2023 under the Pepsi Co. umbrella of brands, the drink’s newest campaign tagline hints at switching sides and overtaking the industry’s longtime leading lemon-lime soda in a new series of commercials.

As distraught fans donning blurred-out Sprite logo hoodies find their way on screen, the tagline boasts, “It’s time to see other sodas.” Antetokounmpo — known for his loyalty throughout every big decision of his career — couldn’t help but laugh at the irony of switching up for the campaign.

“I’m not going to lie — it was a little bit hard, but I had to do it,” he smiled. “I’ve been drinking Starry, and I do love that it is crisp and refreshing, so it came easy for me.”

Starry will appear as a presenting sponsor and host of multiple events over the course of the weekend. An LED court will be present in the “STARRY AR3NA” activation area during the NBA Crossover fan experience. There are cash and prize giveaways for both supporters and nearby charities.

Starry is going to sponsor the HBCU Classic for the first time. And on Saturday night, the 3-Point Contest for the second year in a row. As the brand’s new spokesperson, Giannis said he doesn’t rule out entering the Starry 3-Point Contest himself in the future.

“Never say never,” he teased. “Because I really believe in my hard work. I believe I work my butt off. You never know man.”