Why ‘magician’ Luka Doncic is the NBA’s next sneaker god

Waves of fashion come and go. As trends gain traction, a more whimsical variation emerges just before the popular form becomes widely accepted. Influencers’ highly stylized Instagram accounts were carefully selected by creative directors about 18 to 24 months prior.

Why Luka Doncic Is the NBA's Next Sneaker God // ONE37pm

 These directors oversaw and “directed” each post, ensuring that it adhered to specific personal brand “motifs” and that the grid pattern reflected societal attitudes regarding global warming. These days, all Kendall Jenner and Emily Ratajkowski do is repost images that were emailed to them from events or “shit-post” images that were taken with an iPhone (or disposable camera) with no explanation or connection to their previous posts.

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We also believe that NBA shoes will experience the same fate. These days, NBA sneakers are taken very seriously. Many players see them as little more than a miniature billboard for causes close to their hearts. These subjects can be anything, but they are nearly always serious: family member names, a psalm, a remark with special meaning for the deceased, or a memorial to a loved one who has just passed away.

Apart from the homages and sayings, athletes also take great care while selecting their sneakers. The undisputed league sneaker king, PJ Tucker, has elevated the highly analytical—and often even meta—sneaker game to a fashionable level. However, we believe that to have peaked, so where will we locate the shoe prince of the upcoming fashion wave? I need someone that is youthful, full of energy, and has a counter-cultural appearance. It would also be nice if they are skilled on the court.

Maybe the current Slovenian Rookie of the Year?

This video is the ideal representation of Luka’s strategy for the game. He is celebrating his seasoned center position with a bouncing like an eight-year-old who knows he is going to get ice cream. Yes, that will be your future god of sneakers.

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He is almost like the opposite of PJ Tucker. In actuality, he is PJ Tucker’s opposite. While Luka is essentially just a high school student who did a few basketball clinics during the summer and has a lot more money than he anticipated, PJ Tucker is the sneakerhead digging through the John McEnroe Air Trainer 1s that the Smithsonian has leased out.

Since four-digit sneakers are fashionable right now, he is more interested in buying cool playing shoes than he is in buying them. fashionable the long run, we are betting on his choice to prevail. 

There are a few other advantages that he possesses. Without a doubt, he is going to dominate the league on the court. However, when Kristaps Porzingis is with him, they will exude a very noticeable Eastern European swagger. Let’s just say you might see a couple of discotheques popping up around Dallas. Their drip is going to be different, and cool.

Luka also rocks the number 77 which again, is different and cool. 77 is a much higher number than any other marquee player and the sevens sort of flow right next to each other. It was just reported that LeBron is giving up his #23 to Anthony Davis, putting James in the market for some new numbers. Let’s keep a close eye—if Bron chooses something north of 50 then it’s a wrap. King Luka, we stan.