In honor of the legendary card game’s 50th anniversary, UNO collaborates with Nike and NBA player Giannis Antetokounmpo to present a colorful line of clothing, accessories, and a specially branded deck.
This is undoubtedly a partnership for the ages. A couple of the brands involved in this partnership have shaped many teenagers, sometimes even reaching adulthood and beyond. Their brand communications lend themselves, in part, to an appeal that is universal, ageless. As companies selling two very different types of consumer goods, Nike and UNO support healthy competition and the individual, even though they may find a tenuous connection in a feeling of “play.” “Just do it!” and “50 Years of Being Wild” collide in a dramatic way, with a commitment and zest that vibrantly celebrates the winner.
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Toy giant Mattel, Inc. has revealed that it has collaborated with NBA player Giannis Antetokounmpo to develop a range of items that will feature famous Nike products bathed in UNO’s characteristic colors. Together with green, the three main colors decorate the entire shoe, resulting in four solid, bulky sneaker designs that are unicolored. These designs are conjugated, just like the ‘Wild’ cards, which feature all four colors. In addition to the colors, the collaboration’s products showcase a number of additional card design aspects and honor Giannis and his family’s passion for UNO. Regarding the well-known partnership, Antetokounmpo said, “I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives.” “I think the Nike team has created something for every Nike, UNO, and basketball fan in this collection,” the speaker said, implying that the product line is incredibly appealing to all people because it is wonderful in both appearance and attitude.
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The combined product selection is the whole deal, and choosing just one will be difficult for anyone who is even somewhat interested in any of the three brand images coming together. The footwear, which includes Nike’s iconic Zoom Freak 3 and Air Force 1 sneakers as well as the Offline slip-ons with Giannis’s design in UNO colorways, might be the collection’s main attraction. In addition, a Zoom crazy 3 members-only black colorway with the UNO 50th anniversary logo on the tongue and wild cards across the toe will be available.
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The apparel portion of the joint lineup will be highlighted by a limited-edition Nike apparel capsule that includes a traditional cotton t-shirt and hat with Giannis’s number on display. The footwear collection and clothing capsule will be offered on the official Nike website in the upcoming months, but as part of the “facelift,” UNO will also be releasing an exclusive Giannis-branded deck that will be available on Mattel Creations and NTWRK starting on November 11 of this year. From November 1 through November 30, the UNO! Mobile app—available for iOS and Android devices—will also incorporate the same deck. It’s interesting to note that players will be able to “force a turnover” in order to steal an additional discard with this new rule included in the limited edition card deck. Though, to be fair, we all know a little bit about UNO rules, so who knows? That might only add to the turmoil in UNO games, which are already intense enough.
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