Tissot has enlisted Damian Lillard to co-design a special edition PRX watch. The eight-time NBA All-Star player, who also goes by the moniker of Dame D.O.L.L.A. in the music scene, has come hand-in-hand with the Swiss watch brand to put his personal style onto the signature watch model.
The 40mm gold PVD watch has a matching steel bracelet and a case with alternate polished and satin finishing. The hallmarked waffle dial is swapped out for a repeating “0” design that corresponds to Lillard’s jersey number, based on the PRX Powermatic 80.
The dial is doused in a sleek black to accentuate its golden adornments, which includes Tissot’s logo, lumed indices and handset, a 3 o’clock date as well as Lillard’s monogram on the seconds hand.
If you look closely, you can see that “DAME” and “TIME” are faint engravings on the rehaut. This is addressed by the term “YKWTII,” which stands for “You Know What Time It Is,” in the lower left corner. While “DDKK” is written in the lower right corner of the rehaut as a tribute to each member of Lillard’s family.
The special edition timepiece has been released last month via Tissot and will retail for $825 USD/ £780 GBP.