Nike launched its first signature shoe and apparel of Milwaukee Bucks star Giannis Antetokounmpo on June 29.
A look at the Nike Air Zoom Freak 1.
In his signature short, Antetokounmpo’s primary logo “becomes fodder for an elegant, emotive trim that channels the most exuberant of European luxury sportswear,” Nike says. His tank shirt uses the primary logo “as an emboss motif across the back.” The Greek flag “34” is used to punctuate the pockets of his track jacket.
The design of the shoe and apparel represents his family’s path from Nigeria to Greece, and then from Athens to Milwaukee.
In November 2017, Antetokounmpo began meeting with Nike to discuss the creation of his debut signature shoe.
Under the heel of the shoe are double-stacked Zoom Air units, which are intended to provide a compromise between cushioning and responsiveness.
“I AM MY FATHER’S LEGACY” is molded into the outsole.
The shoe features the Antetokounmpo primary logo, an interlocked “G” and “A” that gives hierarchical privilege to the family name.
The shoe was designed to have lateral support in the form of a rubber clip that extends from the outsole up through the midsole.
Antetokounmpo is the first international basketball player to have a signature shoe with Nike.