Giannis Antetokounmpo, an NBA player, and his gifted basketball family recently declared their intention to invest in reputable Greek wineries. Ten percent of the shares in Hellenic Wineries and Boutari Winery, two establishments with a century-long history each, will now be owned by the Antetokounmpo brothers.

Giannis Antetokounmpo declared, “I am thrilled about our investment and collaboration with Elias Georgiades,” expressing his happiness over the alliance and investment. Our joint goal is to establish businesses that have a long history of manufacturing Greek-made natural goods like wine and mineral water.”
Despite moving to the US to pursue NBA careers, the brothers have made the decision to preserve a portion of Greece and spread awareness of its splendour worldwide.

Inspired by their passion for their native place, their affinity for the natural world, and their admiration for the ancient craft of winemaking, Giannis, Kostas, Thanasis, and Alex Antetokounmpo want to contribute to the preservation of Greek winemaking traditions and their international promotion of them.

“Our aspiration is to introduce Greece’s exceptional products to wine enthusiasts worldwide, facilitating economic growth and cultural exchanges,” reads the joint statement.

As part of their joint venture in wine, the Antetokounmpo brothers’ global company portfolio, Ante Inc., will be purchasing shares of Hellenic Wineries. They most recently bought the natural mineral water company IOLI, and they had earlier bought Boutari Wineries in 2022.

Before opting to remain with the Milwaukee Bucks, Giannis, popularly known as the “Greek Freak,” struggled with an unclear career and considered giving up basketball completely. His passion for Greek winemaking and agrobusiness will surely draw attention to antiquated wisdom and customs.

The Antetokounmpo family’s partnership is greatly appreciated by other investors in Greek wineries. The brothers’ involvement was acknowledged by Elias Georgiadis, CEO of Sterner Stenhus and significant shareholder in the winery.

“We are especially pleased to welcome the Antetokounmpo family to Hellenic Wineries, which produces and markets Boutari wines and IOLI water,” he stated. “By joining forces, we will be able to pursue our strategic goal of promoting Greek products, such as wine, globally, while also boosting wine-related tourism in our country.”