Russell Westbrook of the Oklahoma City Thunder not only won the highly coveted league MVP award last season, but he also shattered Oscar Robinson’s record for most triple-doubles in a season.

But his moves were not limited to the basketball floor; Westbrook has been busy garnering accolades off the court as well. He’s long been known as the “king of NBA style,” thanks to his fearless fashion sense; for example, few can — or will — wear the avant garde ensembles that Russ wears to post-game press conferences (think loudly patterned shirts, cropped trousers, and dramatic accessories), but Russ does, and he does it with the same aplomb that has distinguished him as one of the most intense players of his generation.

His sense of style earned him the Sports Illustrated title of “Most Fashionable Athlete” in 2017, so it should come as no surprise that Westbrook is commemorating his own sartorial creativity with his own project: a Rizzoli coffee table book titled Russell Westbrook: Style Drivers. The book is a collection of Westbrook’s most memorable looks (and there have been many) as well as comments about self-expression from sources ranging from DJ Khaled to Public School designers Dao-Yi Chow and Maxwell Osborne.

TIME spoke with Westbrook on his unique style, a prospective fashion line, and the importance of thinking “why not?” in life. Above are 12 of his most noteworthy style statements.