In an exciting new Nike promo for the 2024 Olympics, basketball superstars LeBron James, Giannis Antetokounmpo, and Victor Wembanyama take center stage. As Team USA aims for gold in both men’s and women’s basketball, Nike has created a captivating advertisement that left fans in awe.

The video, narrated by the renowned actor Willem Dafoe, features an array of big names, including LeBron James, A’ja Wilson, Giannis Antetokounmpo, and the late Kobe Bryant. The ad concludes with the powerful tagline, “Winning isn’t for everyone,” resonating deeply with viewers.

Fans were impressed by the production quality and the inclusion of the legendary Kobe Bryant, who continues to appear in Nike commercials even after his passing. This new promo, titled “Winning Isn’t for Everyone,” highlights the dedication, hard work, and sacrifices that athletes make to reach the pinnacle of their sports.

Nicole Graham, Nike’s chief marketing officer, emphasized that the campaign celebrates the voice of the athlete, focusing on the journey to becoming the best and shaping legacies.

In addition to basketball stars, the campaign features other top Nike-sponsored athletes, such as Serena Williams, Cristiano Ronaldo, Kylian Mbappe, Alexia Putellas, and Sha’Carri Richardson. The video showcases these athletes’ determination and resilience, underscoring the message that anyone can be a winner if they are willing to put in the effort.

The ad not only builds anticipation for the upcoming Olympics but also reinforces Nike’s commitment to celebrating athletic excellence. LeBron James, Giannis Antetokounmpo, and Victor Wembanyama, alongside other athletes, are depicted as the epitome of hard work and success. Their presence in the promo signifies Nike’s recognition of their influence and impact on the sports world.

However, not everyone was pleased with the commercial. Kevin Durant, one of Nike’s biggest athletes, took a shot at the brand after being excluded from the ad. Durant mockingly used the tagline from the commercial on his Instagram story

“Nike, tell me, am I a bad person.”

His absence from the promo raised questions about Nike’s choices and highlighted Durant’s frustration with being overlooked despite his significant contributions to the sport.

As these athletes prepare for the Olympics, fans are eager to see how they will perform on the global stage. The promo serves as a reminder of their incredible journeys and the dedication required to achieve greatness.

Nike’s “Winning Isn’t for Everyone” campaign effectively captures the essence of the Olympic spirit and the relentless pursuit of victory, leaving a lasting impression on viewers and setting the stage for an exciting Olympic Games.