Nketiah joins Under Armour’s rapidly growing roster of football talent that includes Trent Alexander- Arnold and Antonio Rüdiger, amongst othersThe emerging goal scorer for Arsenal will don the brand’s newest performance and sport-inspired apparel off the field and Under Armour’s Shadow Pro boots on the field…

Following the successful openings of Westfield Stratford, Battersea Power Station, and Liverpool ONE earlier in 2023, the Oxford Street location is the most recent in a string of Brand House locations. Nicole Holliday, a TV host and Arsenal supporter, led a Q&A session with Nketiah, a London-born football player, during the store launch event.

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The Oxford Street location is the latest in a series of successful Brand House openings following Westfield Stratford, Battersea Power Station and Liverpool ONE earlier in 2023. The store launch event saw TV presenter and Arsenal fan Nicole Holliday host a store Q&A session with Nketiah, who grew up playing football in London.

They covered topics such as what it takes to become a professional athlete in London and his advice to other aspiring athletes in their journey to compete. This strongly resonated with the UA Next Athletes in the audience, many of whom are on their own paths to become Premier League footballers one day hopefully.

Eddie Nketiah said: “It’s really exciting to partner with Under Armour, a brand who has a history of working with great athletes, who also share the same challenger mentality as me. As a Londoner, who experienced first-hand what it takes to make it to the top of club football, I love what the brand is doing to help young athletes reach the peak of their performance through the UA Next London programme and I look forward to playing my part.”

Kara Trent, Managing Director EMEA at Under Armour said: “Eddie is a determined, hardworking young athlete, who is continually striving for more. As we look to inspire and engage with young team sports athletes in London, he is the perfect addition to our growing roster of football athletes and will be a great role model for the UA Next programme.”

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The City of London and the famous London Tube served as inspiration for the Oxford Street store’s design. The space’s existing structural features are covered in locally made black and white hand-crafted tiles, with the Under Armour brand applied to symbolize the company’s close ties to both London and its players.

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Eddie Nketiah made his (branded – he previously already wore whiteout UA boots) Under Armour debut, scoring one goal in a 2-2 draw against Fulham.

Edit”BREAKING GLASS: Arsenal star Eddie Nketiah celebrates new partnership by opening latest Under Armour brand house in Oxford”

They talked about things like what it takes to be a professional athlete in London and what guidance he would provide to other athletes who want to participate. The UA Next Athletes in attendance, many of whom are pursuing their own dreams of playing football in the Premier League one day, found great resonance with this.

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“Working with Under Armour, a company that has a history of collaborating with great athletes and who also shares the same challenger mentality as me, is really exciting,” Eddie Nketiah stated. I appreciate what the company is doing to support young players in reaching their full potential through the UA Next London initiative, and I look forward to contributing as a Londoner who has firsthand knowledge with what it takes to succeed in club football.

“I always train like a beast at Arsenal—I’ll never moan and complain,” Eddie Nketiah said in an interview.

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According to Under Armour’s Managing Director for EMEA, Kara Trent, Eddie is a driven and industrious young athlete who never stops pushing himself. He is the ideal addition to our expanding group of football athletes and will serve as an excellent role model for the UA Next program as we seek to motivate and interact with young team sports athletes in London.

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The design of the Oxford Street store was influenced by the City of London and the well-known London Tube. Locally produced black and white hand-crafted tiles cover the space’s existing structural elements; the Under Armour name is applied to represent the company’s tight ties to both London and its athletes.

Eddie Nketiah made his Under Armour debut, scoring one goal in a 2-2 draw with Fulham. He previously already donned whiteout UA footwear.