Mesut Ozil has announced the opening of M10 Streetwear, his own streetwear brand that specialises on creating easy-to-wear apparel, bringing a fresh look to the streets. There are several hoodies, t-shirts, caps, and accessories in the first collection.

Mesut Ozil has been quite busy lately—admittedly not on the pitch, but that’s not his fault—and today marks the beginning of his first M10 apparel line, which is the next stage in his career. The Arsenal midfielder has been working on the M10 brand for a while, and this collection, which also marks the opening of the brand website, brings something tangible to the table. This is despite recent partnerships with the likes of Hide & Jack.

We interact with people from different cultures. We belong to a global community that values inclusivity and freedom. Our generation travels the world feeling at home, yet it never stops. The website states, “Movement is our foundation. It immediately demonstrates the welcoming and multicultural philosophy that has been a major part of Ozil’s life and is now reflected in the brand concept, fostering an instant community that is embodied in the apparel.

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The M10 logo has been developed over several years and is currently offered on a range of hoodies, t-shirts, caps, and accessories. This is what a passion project turned out to be. And this is just the beginning. There’s more to come as the up-and-coming company makes its mark in a constantly shifting market.