DOLLA TIME: Damian Lillard cooperated with Tissot to design a gold-plated personal style watch

Tissot has enlisted Damian Lillard to co-design a special edition PRX watch. The eight-time NBA All-Star player, who also goes by the moniker of Dame D.O.L.L.A. in the music scene, has come hand-in-hand with the Swiss watch brand to put his personal style onto the signature watch model.

Tissot PRX Damian Lillard Special Edition Info | Hypebeast

Dressed in gold PVD, the 40mm watch boasts alternating polished and satin finishing from its case to its matching steel bracelet. Based on the PRX Powermatic 80, the hallmarked waffle dial is replaced with a repeating “0” motif that nors to Lillard’s jersey number.

Tissot PRX Damian Lillard Special Edition Info | Hypebeast

The dial is doused in a sleek black to accentuate its golden adornments, which includes Tissot’s logo, lumed indices and handset, a 3 o’clock date as well as Lillard’s monogram on the seconds hand.

Tissot PRX Damian Lillard Special Edition Info | Hypebeast

If you look closely, you can see that “DAME” and “TIME” are faint engravings on the rehaut. This is addressed by the term “YKWTII,” which stands for “You Know What Time It Is,” in the lower left corner. While “DDKK” is written in the lower right corner of the rehaut as a tribute to each member of Lillard’s family.

Tissot PRX Damian Lillard | Tissot News | Tissot® United States

The special edition timepiece has been released last month via Tissot and will retail for $825 USD/ £780 GBP.

Tissot PRX Damian Lillard | Tissot News | Tissot® United States