As adidas looks to position the Barcelona sensation as a “signature player,” Lamine Yamal is anticipated to follow in the footsteps of Lionel Messi and Jude Bellingham.
Lamine Yamal, a striker for Barcelona, is reportedly planning to become an adidas “signature player,” joining players like Jude Bellingham and Lionel Messi.
So what?The seventeen-year-old wonderkid has swept the globe and broken a number of records. Yamal made his senior debut for La Liga giants Barca at the age of 15. He has since won European Championships and made a name for himself as a Champions League star.
According to reports, Barcelona striker Lamine Yamal will become an adidas “signature player,” following in the footsteps of Jude Bellingham and Lionel Messi.
THE BIGGER PHOTOAccording to reports, Yamal is in the midst of joining eight-time Ballon d’Or winner Messi, Real Madrid star Bellingham, and Liverpool’s Mohamed Salah in their “signature” stable. This will grant him access to a distinctive boot line and emblem.
WERE YOU AWARENESS?In order to reach a long-term agreement with Yamal, Adidas rejected Nike’s competitive strategy in February 2024. His reputation has only gotten better since then. Now a star for both Barcelona and Spain, the young athlete is a strong contender to win the coveted Ballon d’Or.
Then?In order to launch his own brand, Yamal will now partner with adidas; signature collections are apparently in the works. It is very conceivable that he will eventually overtake fellow La Masia alumnus Messi as the most prominent representation of adidas’ speed boot silo given his growing popularity.