Nikola Jokic, the three-time NBA MVP, has unveiled a new commercial for his signature shoe, the Joker 1, in collaboration with Chinese sports brand 361°. The commercial, set against the iconic Belgrade Fortress, showcases Jokic’s journey from a humble small-town boy to a global basketball superstar.

In the ad, Jokic delivers an inspiring message: “Maybe you’re someone like me, an underdog from a small town. But you can be whatever you want.” These words resonate deeply with fans, emphasizing perseverance and the power of dreams.

The visual centerpiece of the commercial is a stunning 361° camera shot, symbolizing Jokic’s unique vision on the court and his all-around game. The serene backdrop of the Belgrade Fortress pays homage to Jokic’s Serbian roots, blending tradition with his modern basketball prowess.

This campaign not only highlights Jokic’s remarkable journey but also solidifies the Joker 1 as a symbol of grit, ambition, and global influence.