An important turning point in Nikola Jokić’s career has been reached with the signing of a shoe contract with performance footwear manufacturer 361°. The Denver Nuggets star Jokić has emerged as one of the NBA’s best players, taking home MVP awards during the regular season, an NBA championship, and a Finals MVP.

Nikola Jokić, the NBA champion, talks with P about his new signature shoe deal.

A significant turning point in their partnership will be reached when Jokić is appointed as 361°’s Global Brand Ambassador. Born and raised in Serbia, Jokić rose to fame as a basketball player after the Nuggets selected him in the 2014 NBA Draft.

Founded in 2003, 361° is renowned for emphasizing sports and wellness in order to give its products more vitality. The company has expanded its product line to include basketball shoes and athletic wear, and it has offices and distribution centers all around the world.

“I’m very excited to join the 361° team and contribute to their mission of bringing wellness and sports to people around the world,” Jokić said, expressing excitement for the partnership. Additionally, he hinted to the impending launch of his first brand-exclusive performance basketball sneaker.

Jokić will be the only player to wear the Big3 Future High on the court. Nonetheless, the general public will get access to a low-cut version of the sneaker called the Big3 Future Low.

A carbon fiber woven upper, Mōrphit Lacing System, QU!KCTECH midsole, Soarplate, and QU!KFLAME PEBA nylon cushion are just a few of the advanced performance technologies found in the Big3 Future Low.

On December 28th, the 361° Big3 Future Low will be sold exclusively for $160 USD on KICKSCREW.COM and 361usa.com. This release highlights Jokić’s innovative technology and distinctive sneaker.